About
’m a Group Creative Director at W+K, where I lead the Ford Europe business across 19 markets, managing a large team and bringing fresh creative thinking to one of the world’s most iconic brands. My role goes beyond campaigns; I’m proud to help Ford transition to an electric future, shaping how this legendary automaker evolves for the modern era.
One of the most ambitious projects I’ve led is the award-winning TV show Charge Around the Globe for the Ford Explorer, now streaming on Prime Video. It was a monumental team effort and a brilliant opportunity to tell Ford’s story in a bold, new way.
That same creative ambition has shaped my career across some of the world’s biggest brands. Before W+K, I was a Creative Director at Mother London, where I delivered award-winning, commercially successful work for clients including Stella Artois, which rolled out across 80 markets, KFC, IKEA’s celebrated ‘Wonderful Everyday’ platform, and Uber Eats.
A personal favourite was leading the MoneySuperMarket account. The long-running “You’re So MoneySuperMarket” campaign became a cultural phenomenon. It struck a chord with audiences and helped the brand outperform competitors in a fiercely competitive category.
I care deeply about work that not only wins awards but makes a lasting cultural and commercial impact, blending creativity, strategy and innovation to build ideas that travel.
And when I’m not worrying about how formal or informal to make my website bio, I’m usually hanging out with my family, rock climbing, or doing just about any outdoor activity except golf.
Awards
D&AD — 2 Graphite, 4 Wood, 3 Shortlists
Clio Awards — Silver, Shortlist
One Show / ADC / ANDYs — 2 Gold, 1 Silver
LIA — Gold
Webby Award — Winner (Advertising, Media & PR)
Shots Awards — Silver (How To Capri)
Campaign BIG Awards — 4 Gold, 5 Silver
British Arrows — 4 Gold, 1 Campaign of the Year, 7 Silver, 3 Bronze
Creative Circle — 4 Silver, 1 Bronze
Epica — Silver
Kinsale Sharks — Silver
Ciclope — Silver
ADC — Silver
Sunday Times — Critics’ Choice