I am a Group Creative Director at W+K, where I lead the Ford Europe business across 19 markets, managing a large team and bringing fresh creative thinking to one of the world’s most iconic brands. My role goes beyond campaigns; I’m proud to help Ford transition to an electric future, shaping how this legendary automaker evolves for the modern era.
A highlight is creating the award-winning TV show "Charge Around the Globe" for the Ford Explorer, which airs on Prime Video. This ambitious project was a monumental effort from all involved and a brilliant opportunity to tell Ford’s story in an innovative way.
Before joining W+K, I was a Creative Director at Mother London, where I delivered award-winning and commercially impactful campaigns across a range of clients. Over the years I’ve had the privilege of creating culturally resonant platforms for globally renowned brands Including Stella Artois, which rolled out across 80 markets, KFC, IKEA’s celebrated ‘Wonderful Everyday’ platform, and Uber Eats.
A personal highlight was leading MoneySuperMarket. The long-running, much-lauded "You’re So MoneySuperMarket" campaign became a cultural phenomenon. Not only did it strike a chord with audiences, but it also played a key role in MoneySuperMarket outperforming its competitors in the highly competitive price comparison market.
I’m passionate about work that doesn’t just win awards but also delivers real cultural and commercial impact, combining creativity, innovation, and strategy to create campaigns that resonate globally.
And when I’m not worrying about how formal, or informal, to make my website bio I enjoy spending time with my family, rock-climbing and almost all outdoor activities apart from golf.