I am a Creative Director at W+K, where I lead the Ford Europe business across 19 markets, managing a large team and bringing fresh creative thinking to one of the world’s most iconic brands. My role goes beyond campaigns; I’m proud to help Ford transition to an electric future, shaping how this legendary automaker evolves for the modern era.
Before joining W+K, I was a Creative Director at Mother London, where I delivered award-winning and commercially impactful campaigns across a range of industries. Over the years, I’ve had the privilege of working on globally renowned brands and creating culturally resonant platforms, including Stella Artois’ rollout across 80 markets, the much-loved KFC, IKEA’s celebrated ‘Wonderful Everyday’ platform, and Uber Eats.
A career highlight for me was leading MoneySuperMarket. The long-running, much-lauded "You’re So MoneySuperMarket" campaign became a cultural phenomenon. Not only did it strike a chord with audiences, but it also played a key role in MoneySuperMarket outperforming its competitors in the highly competitive price comparison market.
At W+K, I’m proud to be relaunching the electric Ford Capri, a project that merges Ford’s iconic heritage with its electrified future. Another personal highlight is creating the TV show "Charge Around the Globe" for the Ford Explorer, which runs on Prime Video. This ambitious project has been one of my proudest achievements, showcasing Ford’s innovative spirit and my passion for storytelling on a global stage.
I’m passionate about work that doesn’t just win awards but also delivers real cultural and commercial impact, combining creativity, innovation, and strategy to create campaigns that resonate globally.