The British Sign Language Covers campaign celebrated inclusivity and innovation by showcasing the Ford Mustang Mach-E's hands-free BlueCruise technology in a way that resonated with Deaf communities. Partnering with the British Deaf Association we collaborated with talented deaf influencers, reimagining popular songs through British Sign Language and created content that was both culturally significant and visually engaging. This social-first campaign not only amplified accessibility but also highlighted Ford’s commitment to breaking conventions and connecting with diverse audiences.