Client: KFC
Role: Creative Director
Awards: Cannes Lions | PR | Shortlist
The World's Least Appropriate Slogan.
During the COVID-19 pandemic, we made the bold decision to temporarily pause KFC's iconic "It’s Finger Lickin’ Good" slogan. Recognising the importance of hygiene, we launched a playful campaign that pixelated the tagline with the message: "That thing we always say? Ignore it. For now." Alongside this, we also ran a witty out-of-home campaign playing on safety messaging seen on packaging to warn people of the dangers of "Finger Lickin'." This lighthearted yet responsible approach ran globally, showing how brands can adapt to global challenges while staying true to their identity.
