Client: MoneySuperMarket
Role: Creative Director
Director: Fredrik Bond
Awards:
Campaign Big | Gold
Epic Skeletor
For MoneySuperMarket's "Epic Skeletor", we reimagine the iconic 80s villain from Masters of the Universe as a triumphant, money-saving hero. After securing a great deal on his car insurance, Skeletor breaks character and dances to Irene Cara’s iconic track Fame, blending nostalgia with humour and a money saving message. This playful twist on a beloved character resonated with audiences and became a cultural moment.
Client: MoneySuperMarket
Role: Creative Director
Director: The Bobbsey Twins from Homicide
Awards:
Campaign Big | Gold
British Arrows | Silver | Financial & Corporate Services
British Arrows | Bronze | Over 90s Commercial
Adwatch | Highest-scoring individual commercial of the year
Millward Brown | Top 2% of the most engaging ads ever recorded
Epic Lift
As the sequel to the successful "Epic Skeletor", "Epic Lift" answered the age-old question: what happens when two sworn enemies—He-Man and Skeletor—save money? Naturally, they set aside their decades-long feud to perform Dirty Dancing's iconic routine, complete with that lift and the timeless anthem, "(I've Had) The Time of My Life." Because nothing says "financial savvy" like a villain doing jazz hands.
Building on the humour and nostalgia that made the original campaign such a hit, "Epic Lift" gave audiences a fresh dose of absurdity.
The campaign captured the hearts of millions, driving engagement across social media and delivering tangible results for the brand, including a significant uplift in revenue and top-tier industry recognition. It even inspired one fan to get a tattoo of He-Man and Skeletor performing the lift.
