Client: MoneySuperMarket
Role: Creative Director
Director: Tom Kuntz
Awards:
Cannes Lion | Silver | Film Craft for Animation
D&AD | Wood Pencil | Film Craft for Animation
Clios | Shortlisted | Film Technique in Animation
The ANDY's | Gold | Craft
Epic Action Man
For this instalment of the You’re So MoneySuperMarket campaign, we brought Action Man to life in spectacular stop-motion. After saving money on his tank insurance, the tiny soldier feels so epic that he abandons his post for a euphoric dance routine—joined by dozens of comrades—to the classic anthem "Finally" by CeCe Peniston. Of course, the iconic blue Y-fronts made their appearance.
