Client: PG Tips
Role: Creative Director
Director: Mark Denton
Awards:
London International Awards (LIA) | Gold | Tone of Voice.
Keep It Tea
The Keep It Tea campaign reminded the nation why tea remains a cultural icon, even in a world of chaos, superficiality and vajazzles. With PG tips’ beloved Monkey at the helm, we launched a campaign spanning TV, OOH, and social media, delivering sharp commentary on modern life while encouraging everyone to stay grounded with a good cup of tea. Bold 10-second TV spots, a striking packaging redesign and confident OOH helped the brand stand out, reconnecting a new generation with Britain’s favourite brew.
