Client: Ford Europe
Role: Creative Director
Director: Fredrik Bond
The Legend is Back
The Ford Capri was a motoring legend, synonymous with swagger, freedom, and rebellion from the 1960s to the 1980s. To bring it back for the electric era, we created a campaign that didn’t just announce its return—it celebrated its legacy.
Inspired by the iconic old Capri ads, we re-ran the vintage commercials—except halfway through, we rewired them to introduce the new car and put a cinematic spin on the second half of the ad. From lightning storms and prowling panthers to a James Bond-inspired ski chase, we celebrated the Capri’s bold spirit with drama, style, and a touch of mischief.
Client: Ford Europe
Role: Creative Director
Director: Anton Tammi
Reveal - The Legend is Back
For the reveal film, we paid homage to the Capri’s iconic past, blending its rich cultural history with the modern design of its electrified namesake. From race tracks to Hollywood stunts and even anime cameos, the film reintroduced the Capri as a symbol of individuality and excitement—now powered for the modern age.
