Client: Comic Relief
Role: Creative Director
Monkey: Hero of Our Time
At Mother, we gave Monkey's licensing rights to Comic Relief, which meant that every time PG Tips made an advert, a contribution was made to charity. This partnership also allowed Monkey to step into the role of a celebrity ambassador for Comic Relief—starring in comedy sketches and creating merchandise to raise money for the cause.
One particularly fun project was writing Monkey’s autobiography, Monkey: Hero of Our Time. The book was an Alan Partridge-esque reimagining of the past 20 years of British celebrity life, with Monkey humorously placed at the center of it all. To launch the autobiography, we added a scandalous new chapter to the story by remaking George Michael’s Careless Whisper with Monkey as the star. In the video, Monkey hilariously struggles with love, tying himself in knots as he juggles two ladies and tries to convince them to read his autobiography.
