Client: IKEA
Role: Creative Director
Director: Sanjay De Silva
Show Off Your Savvy
In this fully integrated campaign, we celebrated the art of showcasing savvy choices. Launched at the height of the cost of living crisis, it was clear that the days of flaunting the biggest house or the most expensive furniture were behind us. True bragging rights now lay in the ingenious, affordable, and creative ways people could transform their houses into homes.
