Client: Ford UK
Role: Creative Director
Passenger Princess
The Passenger Princess campaign brought Ford’s innovative hands-free driving technology to life with humor, style, and cultural relevance. Inspired by the internet’s love for the “Passenger Princess” trend, we transformed the Mach-E’s BlueCruise feature into a lifestyle statement. If you don’t need your hands for driving, you definitely need something to keep you busy as a Passenger Princess. By blending bespoke merchandise drops with sharp, social-first content, the campaign captured attention, sparked conversations, and showcased Ford’s ability to push boundaries in the EV space.
