Client: MoneySuperMarket
Role: Creative Director
Director: The Bobbsey Twins from Homicide
Epic Sindy
For the final installment of our Epic campaign for MoneySuperMarket, we brought two Sindy dolls to life in a nostalgic homage to Thelma & Louise. Set in the idyllic but restrictive world of “Sindyville,” two dolls break free in a sleek convertible, recreating iconic scenes from the film to the empowering anthem of Fleetwood Mac’s Go Your Own Way.
The campaign harnessed the power of nostalgia to connect with audiences, whilst bringing the curtain down on an unforgettable series with humour, heart, and a good old touch of rebellion. After all, when you know it’s the last time you’ll work with someone, why not go out in style—and drive off the cliff?
